No platform that delivers a better return on investment (ROI) than YouTube when it comes to influencer marketing on social media. Stars of these online videos are beginning to shine more than those mainstream celebrities. With their one-billion viewers these YouTube stars are walking on its way to success, and to prove it more influential, most of the audiences are teenagers.
Brands want to sell products, connecting to a YouTube Influencer’s loyal following is an effective and increasingly common marketing strategy as it is proven and tested by most of the brands.
One of the biggest challenges a brand or company faces is how to get visibility for their clients. Paying for an advertisement? Influencers can make an impact compared to what an advertisement could do because the fans who engage with a specific promoter or influencer are willing to interact from that influencer.
When brands look for the possible effective way to reach their intended audience, they do have choices. A targeted ad, integrate an influencer in the ad and target the influencer’s demographics or maybe include the influencer in an ad or brand integration and have the influencer push traffic to the brand without doing any advertising, it is just all about visibility and leverage.
Here are some facts on working with a YouTube Influencer:
Get Started with Influencers
To find influencers, there are a lot of platforms to start. You will find listings, cost estimates for working with influencers and a tool for contacting potential candidates. That is how these platforms work and are created.
How does the Partnership begin?
We can’t deny the fact that most of the brands approach the influencer. There are lots of platforms that will connect brands with influencers and vice versa. A lot of people have more success getting brand deals than other people, it is just a lot of things to do with the ability to be seen on the internet.
For an example, a brand is looking for a Beauty Vlogger, and that is your niche but you did not come up on Google’s search result, you are not searchable. In that case, you are going to have a hard time getting sponsorships. You need to be on some sort of list, you have to show up in the search result.
What does an influencer need from a brand to do their job well?
Aside from the huge bucks received by an influencer, creative control is also a part of some aspects that an influencer needs. Brands needed to trust that the influencer is going to be able to deliver what is needed to be with their audience. Brands can offer guidelines, but they should let the influencer develop the idea for the video. Influencers spend numerous hours outlining their own personal brand and learning what their audience likes. When the brand gives the influencer all the information and then they let the influencer take it from there, the result is, a good influencer will be able to come up with an innovative way to promote the product. Then the magic starts.
Is the influencer the right fit for the product that is being marketed?
Get to know what the influencer’s channel is about and who their audience is by doing good research. Watch the influencer’s videos and read the comments. If they had a really active channel and the influencer is doing a lot of videos that are relevant to your product, then it’s probably the right person you want.
The special ingredient to a great YouTube Influencer campaign.
Just like the previous topic, it’s about finding the right fit. For example, a very popular YouTube influencer in the field of beauty tutorials has 5 million subscribers and has people watching every single move of that influencer, if they were to promote a new contour palette the people would definitely buy that product. The more the influencer is established, the more they can stray from what they would normally promote.