According to ISPO News, we make approximately 10,000 decisions a day, and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need for their decisions, emotion.

Fortunately, today we live in a world of digital marketing and social media. It seems like everyone wants to be immersed in images and videos that help convey stories. It is especially true for nonprofit organizations because never has it been easier to help your community visually understand what you do and the impact you’re making.

There are several tools and easy strategies to become a master at employing tactics to trigger the emotions of your champions so they can support nonprofit by spreading the word, raising awareness and donating:

If you are consistent with the above-mentioned “how-to’s” by posting to social media daily and reviewing your analytics, you will strategically increase your brand recognition and even revenue base. All you have to do is take inspiring images and videos that capture peoples’ emotions about your organization.

Source by Wayne Elsey

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